WHAT WE DO
Vinyl Interactive is a digital marketing firm specializing in consumer and student lead acquisition solutions. We have built a full suite of customizable products and technologies that give our partners greater control over who, where, and when they want to target. We also utilize a diverse mix of marketing channels and bring over 10 years worth of experience in media buying and direct marketing.
WORK WITH US
FIVE STEPS TO CAMPAIGN SUCCESS
Step 1. Onboarding
It is always important to get off to a good start. We ask new partners to provide us with as much information as possible before starting a test campaign. At a minimum we would like to receive an ideal user profile (characteristics of users that perform). Best case scenario is if new partners can provide historical characteristic data of individuals who perform well and of those who don't perform well.
Step 2. Testing
During the testing phase, our goal is to accomplish three things:
(1) Execute an initial broader traffic campaign in order determine effectiveness of various traffic channels
(2) Determine scalability and overall campaign quality
(3) Determine proper CPL pricing based on conversion goals of viable profitability.
Step 3. Optimization
Every partner will be assigned a data analyst to monitor and optimize their campaign(s). We ask that our partners provide quality / conversion data as often as possible so we can make quicker and better decisions. The focus here is to ensure quality metrics are consistent before scaling up.
Step 4. Scaling Up
Here comes the fun part. Once we are confident with our optimizations, we will ramp up the campaign(s) and increase lead deliverability. At this point, scale will only be limited by (1) our internal limits based on established quality metrics and (2) how much scale our partner wants.
Step 5. Continual Refinement
We'll always strive to continually make improvements to individual campaigns. Our team is always on the lookout for new methods and technologies to better serve the needs of our partners. We are looking to build lasting relationships and will do everything we can to keep our partners happy.
WHAT OUR PARTNERS SAY
Allan Buehler
Claire Foster
Alina Jiwani
Michael Girard
MESSAGE TO YOU
"Our mission is to help you grow in a thoughtful and meaningful manner. Vinyl’s aim is to find the best match for both our users and our partners. We have invested heavily on our data prowess and our ability to identify and act on key data points and user characteristics. Our predictive models and algorithms have a proven history of successfully bringing together the right partner to the right user. We hope that you'll give us the opportunity to show you the exciting things we can do together."
- Rob Poynter, CEO | Founder
